Elite Environmental wanted to revamp their online presence to appeal to more commercial customers and showcase their services in a professional manner.

Elite environmental was founded in ... and since then had grown from a residential property landscaping company of one to now holding contracts with some big names in Ireland including Dublin Airport and Amazon.

Their site was built as a way to get by in the mid to late 2000s but now with the prospect of new commercial work being the aim, Elite wanted to update their online presence to reflect the work they did.

How Might We...

During inital discussions and through delving into Elites conpetitors and its own site we began to plot out what we would want to convey to a prosective customer in this new format.

  • HMW... instil trust in prospective commercial clients
  • HMW... Showcase Elite as the leading commercial landscaper that it is.
  • HMW... allow Elite to know what prospective customers they want to go after and which they don't.

Make life easy....er

Before jumping into wireframes and concepts I wanted to get some kind of system in place in Figma. This would ultimately speed up the process later on while building high fidelity prototypes.

Homepage wires
Kill your darlings, a design treatment for showing off residential and commercial work that did not test well with actual users.

Think, Build, Test

throughout the sprint I aimed to test different aspects of the site with users going as far as sending the link to Elite employees to get their thoughts on the design and the ideas we where playing with. The navigation above did NOT pass the test.