Premier Quote To Order, is Dell Premiers quoting platform for small, medium and large enterprises across the globe.

The first step to bring both dell.com and dell premiers checkout into one single page, consistent experience. While being an exciting challenge, getting to prototype and test different functionalities with many people, it came with the the need to align and communicate features and timelines across multiple teams while keeping the customers needs as the priority for stakeholders long term. Great functionality ideas are awesome but right now we need to improve tax exemption section on the page.

With dell.com launching its new single page checkout experience our teams across quote and purchase aimed to use this new checkout as a foundation to begin designing new experiences and UI for our premier business customers.
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This required consistency across many teams and coordination between designers, developers , product managers and product owners.

  • Adapting and unifying the checkout experiences across all of Dell 
  • Developing a modern business checkout experience for all customers.
  • Allow for the seamless integration of new functionality based off of customer research

Implementing this change meant referring to the new Dell.com checkout while also talking to and analysing data on the most used purchase methods for quote customers in the US region. Allowing us to build a MVP suitable for a large enough audience to share and gather feedback.

How Quote was different

Through customer interviews it became clear that dell premier used quoting for large and small orders. Some may be replacements parts for products while others may be large long term investments into scaling the capacity and capabilities of their organization.

  • ISG product orders
  • Multiple shipping groups
  • Tech Specs
ISG Shipping groups
Product Tech Specs in the single page checkout view

Continuous building testing and refining 

Through road maps and timelines teams engaged with each other to work to implement improvements big and small across the checkout experience. Some including a skeleton style load to reduce page load time, visual redesign of features such as the address book and improvements to ui for accessibility and aesthetics